I am a highly experienced Senior User Experience Designer, UI Developer, and Design Advocate, specialising in the seamless integration of comprehensive 360° design solutions across diverse industries and business models. With a proven track record of driving exceptional results and delivering impactful business success, I bring both depth and versatility to every project.
I oversee group-wide design and user experience, driving innovation and consistency across high-profile projects. I founded and led the company’s Design Centre of Excellence, delivering scalable UX/UI solutions and establishing a unified design language across the organization. By championing user-centered design, I’ve created intuitive, accessible interfaces that elevate user satisfaction and drive measurable business success.
I specialise in designing and implementing large-scale design systems for B2B and B2C applications, aligning strategies with business objectives while ensuring accessibility and scalability. Collaborating closely with cross-disciplinary teams and stakeholders, I deliver innovative solutions that meet WCAG standards and solve complex challenges.
Some of my notable projects from the latest couple of years include:
Jaguar Land Rover – IAM Enterprise:
Led the design team for a multi-year Identity and Access Management (IAM) transformation, creating a scalable design system that unified UX/UI across JLR’s sub-brands. I introduced a cross-brand Figma system, aligning efforts across work streams and ensuring technical and design cohesion.
Porsche – PPN Network:
Designed a unique sub-brand for the Porsche Partner Network, blending luxury and functionality. Delivered IAM solutions that enhanced security and user experience while conducting stakeholder training to demonstrate the business value of UX.
Mercedes – OneAPI:
Redesigned Mercedes’ API configuration and search platform, creating a Figma-based design toolkit aligned with MBUI standards. Advocated for user-centerd approaches and delivered consistent, premium experiences across the platform.
Take a look at some case studies I have made for these project and more.
I’m passionate about combining strategic thinking with user-centered design to create impactful, seamless digital experiences.
If you would like a copy of my CV please drop me a message and I’ll send it right over to you.